CBS "News": Fluff Over Substance

Good news for Katie Couric: Lots of people know her and like her. In fact, Couric, who takes the "CBS Evening News" anchor chair Sept. 5, is better known than her soon-to-be rivals, according to a poll released Thursday by Pew Research Center for the People and the Press.

While the word most often associated with all three journalists was good, the list of adjectives for Couric included perky, cute, nice, energetic, bubbly and fluffy--words no one raised for Gibson or Williams.

Other words Couric inspired were informed, knowledgeable and smart. But her personality and style were foremost on the minds of the respondents, as opposed to their words describing Gibson and Williams.

Full Story: SF Chronicle, August 24, 2006

______________________

I wonder, did the survey people ask those responding, as to "Katie", about the words, embarrassmentt", "joke", and "farce"?

TLC