Illusion

The election of Obama was one more triumph of illusion over substance. It was a skillful manipulation and betrayal of the public by a corporate power elite. We mistook style and ethnicity—an advertising tactic pioneered by Calvin Klein and Benetton—for progressive politics and genuine change. The goal of a branded Obama, as with all brands, was to make passive consumers mistake a brand for an experience. And this is why Obama was named Advertising Age's marketer of the year for 2008, beating out Apple and Zappos.

--Chris Hedges, "Death Of The Liberal Class", p. 199