Infect

"Advertisers are the interpreters of our dreams--Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword."
--E.B. White,
"Truth in Advertising," The New Yorker (July 11, 1936)