Merchandising

"The '60s was really stupid...  It was a type of merchandising, Americans had this hideous weakness, they had this desire to be OK, fun guys and gals, and they haven't come to terms with the reality of the situation: we were not created equal. Some people can do carpentry, some people can do mathematics, some people are brain surgeons and some people are winos and that's the way it is, and we're not all the same. This concept of one world-ism, everything blended and smoothed out to this mediocre norm that everybody downgrades themselves to be is stupid. The '60s was merchandised to the public at large... My pet theory about the '60s is that there is a sinister plot behind it... The lessons learnt in the '60s about merchandising stupidity to the American public on a large scale have been used over and over again since that time."
--Frank Zappa,
"The MOFO Project/Object" (2006),
"My Pet Theory" on the second disc of the twin CD version