"News"

"We do nothing controversial.
We're not in the investigative business.
Our only concern is giving editorial support for our ad projects."
--Houston Chronicle Vice President of Sales and Marketing, 1979
Source: Quoted in Editor & Publisher, March 31, 1979.

"One should not associate with controversy;
one should always reach for the highest ratings;
one should never forget that there is safety in numbers;
one should always remember that comedy, adventure, and escapism
provide the best atmosphere for selling."
-- Peter G. Peterson (1926-) Chairman of the Council on Foreign Relations,
Senior Chairman of the Blackstone Group, US Secretary of Commerce (1972-73)
Source: as President of Bell & Howell on the standards of advertisers, New York Times, September 28, 1961

"The cold, hard facts of magazine publishing mean that
those who advertise get editorial coverage."
-- Richard Shortway
publisher of Vogue Magazine, 1972
Source: Advertising Age, April 17, 1972