Meow Mix Helps Raise Consciousness For Shelter Cats

The fur really could fly on TV's latest reality entry: It stars cats. Ten felines, picked from animal shelters nationwide, will live in a New York house to vie — a la "Big Brother" or "Survivor" — for a grand prize, in this instance an executive-level job with Meow Mix cat food.

The Meow Mix House cats, from shelters or rescue groups such as the American Society for the Prevention of Cruelty to Animals in New York, Touched by an Animal in Chicago and Kitten Rescue in Los Angeles, will themselves be gaining new homes.

Full Story, San Francisco Chronicle, June 8, 2006